![]() ![]() Say you have a recipe for banana bread on your website. You can use the website to help you write and test your structured data snippets, regardless of format. ![]() is a site dedicated to the universal vocabulary for structured data. There are three main formats of markup code: JSON-LD, microdata, and RDFa. #Google rich snippets testing tool code#The format is the type of markup code that communicates schema to the search engine.Schema is the vocabulary that tells the search engine about the entity elements on your page. ![]() Structured data is made up of two important components: When present in a webpage’s code, structured data can look like this: Structured data is a type of standardized format that communicates information about your web page's content to search engines. Getting a rich snippet to show on a SERP requires you to add structured data to the source code of your webpage. This snippet highlights essential details for events like the time, date, and location.įor a complete list of types of rich snippets and SERP features that you can apply to your pages, refer to Google’s list of search features. #Google rich snippets testing tool movie#The movie snippet displays details about the movie’s release date, run time, and genre. These enhancements can benefit ecommerce sites. Product markups display a product's availability, price, and rating. The music rich snippet displays additional information about a song or album, like its release year or music video. The recipe snippet markup displays features such as cooking time, ingredients, and even calories. The review snippet displays a star rating under the description. The most common types of rich snippets are: Once again, we see a larger snippet with more information, including the movie’s rating, runtime, and release date.Ī user interested in the movie might be more motivated to select the second snippet since it offers more valuable information right from the SERP. Here’s a non-rich snippet for a search for the movie The Batman:Īnd here’s a movie rich snippet from Rotten Tomatoes: The rich snippet also tells the user more about the recipe than the non-rich snippet. The impact is obvious: the rich snippet’s review stars and thumbnail images make the search result more visually appealing. Let’s review two search results again-one regular snippet and one rich snippet. This can improve your organic CTR, leading to more clicks. They also stand out among ordinary search results on a page. Rich snippets show more of your webpage’s content, which can help users determine if your web page is relevant to their search. Google says rich snippets aren’t a ranking factor.īut, studies indicate that users are more likely to click on rich results than non-rich results. Featured Snippets, map packs, and image carousels are just a few types of SERP features. SERP features are anything that is not a standard organic listing. They can appear on any search engine results page. These include ratings, event info, data sets, FAQs, and more. Rich snippets (or rich results) are any type of search listing that displays visual or interactive data. Google says “rich results” is now the preferred term.Īll rich snippets (or rich results) are a type of SERP feature. According to Google, they mean the same thing. You might see “rich snippets” and “rich results” used interchangeably. Rich Snippet, Rich Result, or SERP Feature? These visual enhancements draw attention and encourage clicks. In the second example, Google expands the search result to include an image, a rating, and a time estimate. Google pulls this data from special code (“structured data markup”) you can add to your webpage’s HTML.Ī typical Google search result looks like this:Ī rich snippet can look something like this: Rich snippets are Google search results that display extra data, like ratings or reviews. ![]()
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